EXCLUSIVE: In another successful streaming deal with a major film studio, Amazon’s Prime Video and IMDb TV have entered into a licensing agreement with Universal Filmed Entertainment Group. No one would comment on the financial data, but we hear that the multi-year deal is estimated at ten digits.
Under the pact, Prime Video will have an exclusive one-time payment window for Universal’s live-action movie roster in the US, starting with the studio’s 2022 theatrical release roster. Main videofirst exclusive pay rights agreement in the United States with a major film studio. (The streamer has exclusive payment window deals with smaller studios such as A24 as well as non-exclusive deals with Paramount, MGM – which is in the process of being acquired by Amazon – and Lionsgate via Epix and exclusive deals. payment window with majors outside the United States.)
“The Wheel of Time”, “I Know What You Did Last Summer” for Amazon and IMDb TV’s Comic-Con @ Home presentation
As recently announced, NBCUniversal’s streaming service Peacock will have UFEG movies exclusively in 2022 and beyond 120 days after their theatrical release for four months and also in the final four months of the one-time payment window. 18 months of a title. Prime Video will exclusively stream live action titles from Universal 2022 and future during the mid-ten-month period of this 18-month window (months 5-14). Prime Video also obtains the rights to a set of films from the UFEG library.
Under the agreement, Prime Video will broadcast future Universal posts such as Jurassic World: Dominion, The 355 and Ambulance as well as Focus features and Blumhouse movies. Amblin’s films, which are theatrically released by Universal, will not go through the Peacock / Amazon pay-one deal as the company just extended its pact with Showtime Networks.
Currently, UFEG Illumination and DreamWorks animation titles are available on Netflix. We hear it’s likely the studio’s animation roster for 2022 and beyond, which includes Minions: The Rise of Gru and DWA The puss in boots: the last wish and The villains, will remain on this banner for the ten months of the 18 month window when they are not on Peacock. Prime Video will obtain the SVOD rights to animated films from the UFEG via a later window.
Amazon’s free streaming service IMDb TV has secured an exclusive network window for films on Universal’s 2020-2021 theatrical list and rights to a set of animated titles. This includes films such as Dolittle, the invisible man, F9 and lighting Sing 2, as well as a selection of titles from the UFEG animation library, including Illumination Despicable Me 2 and DWA How to Train Your Dragon 2, and Shrek 2.
The agreement makes IMDb TV the first AVOD service to guarantee a television window for releases from major film studios that were traditionally intended for broadcast or cable networks. (Roku recently announced a Pay 1 window deal with a smaller independent studio, Saban Films.)
In April, Netflix and Sony Pictures Entertainment announced a new four-year deal, valued at an estimated $ 1 billion, which gives the streaming giant an exclusive 18-month pay-TV window for the studio’s movie titles. of Culver City from 2022. The exact duration of Prime Video and IMDb TV’s license agreement with Universal is not disclosed, but the combined value of Peacock and Prime Video’s exclusive payment window agreements with Universal would be comparable to that of the Netflix-Sony agreement.
“We know Prime members love movies and this new deal with UFEG will deliver some of the best movies available to our customers,” said Brad Beale, vice president of global content licensing for Prime Video. “This new list of UFEG films, including exciting upcoming releases such as Jurassic World: Dominion, The 355, and Ambulance will continue to build on the Prime Video catalog and delight Prime members, all at no additional cost to their membership.
With the prevalence of streaming, it is becoming more and more common for large theater studios to strike lucrative deals with streamers against traditional pay cable networks. The Netflix-Sony deal replaced a 16-year release deal Sony had with Starz; UFEG’s pacts with Peacock and Prime Video replace the film studio’s long-standing deal with HBO.
The rich licensing deals also highlight the arms race for high-caliber feature film content among streaming platforms, especially platforms that are not affiliated with traditional movie studios.
“Recognizing that all parties would benefit from a modernized window structure, this new agreement allows Prime Video and IMDb TV to benefit from UFEG’s vast library and diverse content like never before,” said Peter Levinsohn, vice -President and director of distribution of the UFEG. “We are excited to team up with Amazon to deliver our titles to their customers. This agreement also delivers on our distribution strategy to monetize our unrivaled film library across multiple services, while providing customers with the most choice, control and flexibility in how, when and where they watch. movies.
The Prime Video / IMDb TV-Universal movie streaming pact builds on the recent licensing agreement between Amazon and NBCUniversal, which made Peacock available on Amazon Fire TV and Fire tablets.
“This important agreement with UFEG is another step forward in consolidating IMDb TV’s reputation as a premium free destination for blockbuster films,” said Lauren Anderson and Ryan Pirozzi, co-directors of content. and programming at IMDb TV. “By expanding our library with top UFEG titles from all genres, IMDb TV continues to deliver on its promise to provide viewers with the content they crave with something for everyone. “