Marvel Studios is practically synonymous with post-credit scenes, so it’s no surprise that Black Widow – the MCU’s first film in almost two years – continues that tradition. Going back to the 2008s Iron Man (teasing Samuel L. Jackson’s Nick Fury and “The Avengers Initiative”) the post-credit and mid-credit tags were used to set the stage for the next movie in the Marvel machine.
But Black Widow does something different, using its post-credit tag to tease not a future movie, but an upcoming Disney Plus show. It’s the most publicized push to the streaming service to date.
Warning: gigantic spoilers in prospect for Black Widow – and for Avengers: Endgame.
What’s going on in the Black Widow post-credit scene?
Unlike the rest of Black Widow, which is defined as a kind of prequel, between Captain America: Civil War and Avengers: Infinity War, the post-credit scene comes after Avengers: Endgame. Yelena (Florence Pugh) visits Natasha’s grave and pays homage to her sister – but is later recruited by Countess Valentina Allegra de Fontaine (also known as Val, played by Julia Louis-Dreyfus) to take revenge on the man who killed Natasha: Clint Barton (Jeremy Renner), better known as the Avenger, Hawkeye.
What does this mean for future Marvel shows?
Obviously, Black Widowthe credit scene sets the stage for the next Hawk Eye The show is slated to debut on Disney Plus later this year, which will see Pugh reprise her role as Yelena / the new Black Widow – and presumably confront Clint over Natasha’s death when she shows up.
But the scene also emphasizes Marvel’s current strategy. Val was first introduced in The Falcon and the Winter Soldier on Disney Plus, where she was last seen recruiting Captain America’s counterfeit US agent from disgrace in her service. If you hadn’t been following the Disney Plus shows until now, you probably won’t have a clue of his importance as a future MCU player and his presumably less than heroic intentions.
For years, the post-credit scenes have been used as full-length commercials for future films in the franchise. Key characters like Nick Fury and Thanos both made their first credit tag appearances, and they’re such an integral part of the Marvel experience that it was noticed that the studio skipped a following one. End of Game. So it’s particularly noteworthy that the studio chooses to use the space to ensure fans are tuned in. Hawk Eye when he debuts later this year, instead of pleading for Shang-Chi, Eternals, or another feature film.
the Black Widow The credits tag is a huge vote of confidence in the Disney Plus shows as a viable part of Marvel’s future, cementing them not as optional side quests but as key pieces to living Marvel’s full story. . It also shows how important it is to get – and keep – Disney Plus subscribers for Disney, and how integral Marvel’s content machine is in the creation of the streaming service.
Black Widow itself is also a testament to Disney’s focus on promoting Disney Plus, given its concurrent release as a $ 30 Disney Plus Premiere Access title alongside its traditional theatrical debut.
And one thing is clear: Expect these kinds of crossovers between the film and TV sides of Marvel to continue to grow in the future.