BTS has conquered the music world, topping the charts and breaking records. Now, the South Korean group is also making waves in the fashion world.
K-pop icons took to the Louis Vuitton Fall / Winter “Spin-Off” fashion show in Seoul on Wednesday. The looks, created by men’s creative director Virgil Abloh, consist of 34 new styles that complement the fall / winter 2021 men’s collection, released in January.
The group’s seven members – RM, Jin, Suga, J-Hope, Jimin, V and Jungkook – wore seven looks from the collection, as the group “Butter” strutted in bright greens, eye-catching reds, ornate costumes. aircraft and metallic brief cases.
BTS modeled the looks in a “moving image performance,” according to the show’s notes. The digital fashion video, directed by Jeon Go-woon, “features a conversation between space, movement and global connectivity at the heart of our moment in time, and explores the city of Seoul through the lens of diversity, ”the show said.
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The show featured a skyscraper in an industrial warehouse, made up of a metal frame with red stairs adorning the sides. BTS modeled the latest versions by walking through and through the structure, which was topped with neon lights and included a floating airship that said “Hope.”
In 2020, Abloh created the “The Voyage” format that the BTS show followed, where the fashion house’s collections and shows travel to different areas with central adaptations to the destinations of the brand’s global community, “meet customers in their own parts of the world “.
The Seoul show used Korean music artists, a Korean director, and included a songlist curated and featuring Korean singers and producers like CIFIKA, Kate Kim, and NET GALA.
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Louis Vuitton announced in April that Korean pop stars would join the brand as ambassadors.
“@bts_bighit are known for their uplifting messages which convey a positive influence”, the brand tweeted at the time.
Ahead of the announcements, BTS was seen wearing custom Louis Vuitton for their Grammys red carpet look at the 2021 awards show.
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BTS made history as the first Korean pop group to be nominated for a Grammy Award for Best Performance in a Pop Duo / Group. In February, they spoke to USA TODAY about their historic nomination for their English hit, “Dynamite”.
“We’re still figuring out what to do with it. But we know it is a great honor and we are deeply grateful for it. We are doing our best to provide a great performance to give back all the support we have received from our fans, ”Group member Jimin said via a performer.
This article originally appeared on USA TODAY: BTS Models at Louis Vuitton Menswear Show as Fashion Ambassadors