Disney has come back to life after almost a year and a half asleep with “Black Widow,” and the stakes are high.

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The coronavirus pandemic has frozen major film releases – with the exception of Warner Bros. ‘ “Tenet,” which had a bad theatrical release – “Black Widow” among them. The film was originally slated for a May 1, 2020 release, but its date has been pushed back several times.

This time around, the film officially hits the US on July 9 in theaters and on Disney + for an additional fee.

FOX Business takes a look at the “Black Widow” buzz and the key figures.

Who is Black Widow?

The film should be a big bounce for the box office, especially if the “F9” numbers are any indication – although “In the Heights” is expected to be a big hit and surprisingly fumbled in theaters.


The film centers around Scarlett Johansson’s Natasha Romanoff, aka Black Widow, a super spy who has teamed up with various other heroes, like Iron Man and Thor on multiple occasions.

This particular film is set in the past and sees Romanoff returning to his makeshift family to help them take down a threat while also dealing with his past.

Johannson has now appeared as a character in nine films, including “Black Widow” and an uncredited appearance in “Captain Marvel”.

Black Widow Box Office Gold or Poison?

Predictions of how the film will perform are tough due to the release date in theaters and on Disney +, notes The Hollywood Reporter, although the Mouse House is hoping to hit $ 80 million this weekend.

That would give “Black Widow” the biggest box office launch of the pandemic era, placing it $ 10 million ahead of “F9,” which debuted on June 25.

The expected range for the first three days of the image extends to $ 110 million, according to Box Office Pro.

The film could also be a victory for AMC as the movie chain battles the pandemic.

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As many Marvel movies have done before, “Black Widow” was considered likely to join the billion dollar club if he was released under normal circumstances. Overall, the outlet predicts that nationally, “Black Widow” will earn between $ 205 million and $ 310 million.


Both forecasts are up 11% since the count last week.

Scarlett Johansson’s “female” star power

Scarlett Johansson’s star power is certainly a draw too thanks to her position as one of the few female-led superhero films in recent years.

The actress’ net worth stands at around $ 56 million, according to Forbes, and The Numbers reports that as a lead actress, she brought in $ 1,417,315,775, with figures higher in as a core member of the ensemble, as the box office juggernaut “Avengers: Endgame”.

Actress Scarlett Johansson poses for photographers as she arrives at the Bafta Film Awards in central London on Sunday February 2, 2020 (Vianney Le Caer / Invision / AP)

In fact, the two-time Oscar nominee’s net worth is only $ 10 million less than Marvel’s darling Robert Downey Jr., according to Forbes. The Numbers places their top box office figures higher than Johansson’s at around $ 2,460,320,068.

However, the cast of “Black Widow” has several other well-known stars, like Rachel Weisz, David Harbor and Florence Pugh, who could also turn out to be a draw.

Disney’s Cash Cow: Marvel

The film is important to Disney, as it is the first Marvel film to hit theaters since “Spider-Man: Far From Home,” which debuted in July 2019. However, Disney + has seen the launch of three shows. Marvel – “WandaVision,” “The Falcon and the Winter Soldier” and “Loki” – with a fourth coming in August.

Scatlett Johansson stars in Marvel’s “Black Widow” as Natasha Romanoff, a super spy who returns home to come to terms with her past and reconnect with her family. (Marvel Studios / Disney via AP)

This year, the studio is set to release three more films: “Shang-Chi and the Legend of the Ten Rings” in September, “Eternals” in November and “Spider-Man: No Way Home” in December.

The budget for “Black Widow” was around $ 200 million per strain.

Plus, the movie could help boost Disney’s inventory, which is down 4% this year.

Still, Disney CEO Bob Chapek is confident the film will keep fans happy for years to come.

(Chris Jackson / Getty Images for Invictus)


“We have 8,000 characters that we need to extract and you’d say, well, 8,000 characters, who knows what those 8,000 characters are?” he said at Credit Suisse’s 23rd Annual Communications Conference in June. “But remember all of our Avengers, for example, our Avengers characters, which we acquired, weren’t exactly household names, take Loki for example, Loki was the most watched premier of the season. , never on Disney + during its opening week. And no one knew who Loki was, even when we started – who started this journey on Marvel, no one knew who was Iron Man, or Wanda or Vision or Falcon or the Winter Soldiers, Black Widow, Shang-Chi, nobody knew who these characters were. They certainly know them now, ”Chapek said at Credit Suisse’s 23rd Annual Communications Conference earlier this month.

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