Scarlett Johansson and Florence Pugh play Natasha and Yelena in Marvel’s “Black Widow”.
“Black Widow” stole the box office crown of the pandemic era.
The latest Marvel film grossed $ 80 million at the domestic box office when it debuted, the most films released in the wake of the Covid outbreak. Over the weekend, around 81% of theaters were open to the public, according to data from Comscore.
Universal’s “F9” was the previous record holder after raising $ 70 million during its three-day theatrical launch last month.
Walt Disney also revealed that he has raised more than $ 60 million worldwide from sales of the film through Disney + Premier Access. This is the first time the company has shared information on movie sales made through its streaming service.
“This is an unprecedented way of reporting on a film’s opening weekend activity, but Disney deserves some credit for detailing what was generated by the actual box office and what which was earned through streaming, ”said Shawn Robbins, chief analyst at Boxoffice.com. “I hope this sets a standard for even more transparency in the industry, but it’s crucial to keep a perspective on the unique circumstances and times we live in.”
In addition, “Black Widow” grossed $ 78 million in international ticket sales.
“The brand equity that Marvel brings to the table is almost unmatched and is reflected in the historic box office that the films of the Marvel Cinematic Universe have generated,” said Paul Dergarabedian, senior media analyst at Comscore. “Therefore, it’s no surprise that ‘Black Widow’ landed the biggest debut and fueled the biggest global weekend in the pandemic.”
For the first time since March 2020, the total domestic box office has raised more than $ 100 million in ticket sales, according to data from Comscore. Currently, that tally stands at $ 116.9 million.
Ahead of the weekend, box office analysts predicted that “Black Widow” could capture at least $ 80 million. Strong advanced ticket sales lead some to believe it could achieve ever-higher revenue, even with the film debuting on Disney + for $ 30 on the same day.
Previously, Disney has remained silent on the impact of offering its same-day streaming service on a movie’s theatrical release. The $ 60 million he captured on Disney + shows that this may be a viable option for the brand going forward. However, Disney’s upcoming Marvel movie “Shang-Chi and the Ten Rings” will only be available in theaters.
“Whether or not the profits from Disney + are considered successful is almost impossible to objectively measure at this time,” Robbins said. “This is not only due to virtually non-existent benchmarks, but also the long-term impact regarding the degradation of downstream ancillary revenues and the heightened concerns about piracy that remain a priority for current hybrid versions and futures like this. “
It’s unclear whether Disney will continue to share this streaming data weekly or only provide it on rare occasions to tout the strong opening weekend debut.
“If Disney sticks to exclusive theatrical plans for some or all of its most important films after this summer, we’ll have a better understanding of what these numbers mean,” he added. “If the studio continues to develop a film strategy both in a global market that is still battling the pandemic, we will continue to have to contextualize these numbers as unique every time.”
Disclosure: Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal distributed “F9”.