Kanye West HELP Kim Kardashian with her new makeup image ahead of her new launch

  • West, 44, helped Kardashian, 40, ‘find the new name’ for her new makeup brand
  • The brand name has yet to be announced.
  • Kardashian is “incredibly excited about this next phase of her career”
  • Earlier this week, Kardashian stepped up the rebranding on her Instagram Stories
  • Kardashian filed for divorce from West last February after more than six years of marriage
  • They share joint custody of their four children – North, eight, Saint, five, Chicago, three, and Psalm, two.

Kanye West and Kim Kardashian hit it off well over three months after their split, as he helps her rebranding her makeup business KKW Beauty.

West, 44, helped Kardashian, 40, “find a new name” for her makeup brand, a source told Page Six on Thursday, a name that has yet to be announced.

The new business leadership has nothing to do with her divorce, the source said, as “it’s been in the works for some time.”

The latest: Kanye West, 44, and Kim Kardashian, 40, hit it off well over three months after their split, as he helps her rebranding her makeup business KKW Beauty.  The former couple broke up last year in Paris

The latest: Kanye West, 44, and Kim Kardashian, 40, hit it off well over three months after their split, as he helps her rebranding her makeup business KKW Beauty. The former couple broke up last year in Paris

“Kim’s decision to change her name has nothing to do with dropping W in KKW as she hasn’t changed her legal name and is still called West,” the source told the outlet. .

A source told WWD that Kardashian is “incredibly excited about this next phase of her career.”

“The innovative formulas and even the shopping experience of being able to buy all categories of beauty and cosmetic products under one brand, one website have always been Kim’s vision from the start.”

The business move comes in the wake of Kardashian’s $ 200 million licensing deal with Coty Inc. for 20% of its makeup and fragrance company.

Looking ahead: Kardashian is

Looking to the future: Kardashian is “incredibly excited about this next phase of her career,” a source said

Coming soon: Kardashian earlier this week highlighted the rebranding on her Instagram Stories

Coming soon: Kardashian earlier this week highlighted the rebranding on her Instagram Stories

Earlier this week, Kardashian stepped up the rebranding on her Instagram Stories.

“On August 1 at midnight we will be shutting down the kkwbeauty.com site so that we can come back to you under a brand new brand with new formulas that are more modern, innovative and packaged with a new high and sustainable look,” she said. . Tuesday. “I am delighted to continue to develop and expand my product line and that you can finally experience it the way I have always envisioned. “

The KKW Beauty brand will sell at a reduced price until the end of the month.

Kardashian filed for divorce from West last February after more than six years of marriage. They share joint custody of their four children North, eight, Saint, five, Chicago, three, and Psalm, two.

Details: Kardashian and West share joint custody of their four children North, eight, Saint, five, Chicago, three, and Psaume, two

Details: Kardashian and West share joint custody of their four children North, eight, Saint, five, Chicago, three, and Psaume, two



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