Kim Kardashian West, 40, announced on Twitter that she would be temporarily shutting down her lucrative KKW Beauty line to switch brands.

In a long series of tweets on Tuesday, the mogul explained that the product line in its current iteration will no longer be and will be relaunched with “new formulas that are more modern, innovative and packaged in a high and sustainable new look.”

Although she made no mention of the reason for the makeup makeover, fans immediately began to speculate that Kim would be dropping the label’s “W” in the midst of her divorce from Kanye West.

Changes: Kim Kardashian West has announced on Twitter that she will be temporarily shutting down her lucrative KKW Beauty line to rebrand and fans are speculating that she will drop the 'W' in the name amid her divorce from Kanye West

Changes: Kim Kardashian West announced on Twitter that she will be temporarily shutting down her lucrative KKW Beauty line to rebrand and fans are speculating she will drop the ‘W’ in the name amid her divorce from Kanye West

“To our loyal customers, it all started with a contouring kit and has spread to eyes, lips, body and many amazing collections over the past four years,” she started on Twitter.

“On August 1 at midnight, we will close the site http://KKWBeauty.com so that we can come back to you under a brand new brand with new formulas that are more modern, innovative and packaged in a high and sustainable format. new look, ”Kim continued.

“I am delighted to continue to develop and expand my product line and that you can finally experience it the way I have always envisioned.

“In addition, my team is working hard to improve the customer shopping experience where you will be able to purchase my beauty and cosmetics offerings across all categories from one website.

Rebrand: In a long series of tweets on Tuesday, the mogul explained that the lucrative line as it is known now would no longer be and would be relaunched with

Rebrand: In a long series of tweets on Tuesday, the mogul explained that the lucrative line as it is known now would no longer be and would be relaunched with “new formulas that are more modern, innovative and packaged in a lofty, sustainable new look.” ‘

“Thank you so much for making this amazing trip with me, and I promise we won’t be gone for too long,” the KUWTK star concluded before signing with “xo, Kim Kardashian West”

Despite the inclusion of her married name in the signature, followers began to respond with theories that Kim was doing on her mark due to her impending divorce from Kanye West and would remove the “W” from the name.

“I think it removes the W from the whole brand,” one user replied before another echoed. “She will remove the W from her mark.”

A third seemed offended that Calabasas’ lofty beauty thought no one would understand what she was doing: “Lol, so basically now that you’re getting a divorce you don’t want that ‘W’ in the name. Just say it and keep moving, sister, we’re not brand new ‘

Theories: Despite including her married name in the signature, followers speculated Kim was transforming her brand due to her impending divorce from Kanye West and would remove the 'W' from the name

Theories: Despite including her married name in the signature, followers speculated Kim was transforming her brand due to her impending divorce from Kanye West and would remove the ‘W’ from the name

End of an era: Kim filed for divorce from Kanye in February, citing irreconcilable differences after a traumatic year where the rapper apparently struggled with mental health issues

End of an era: Kim filed for divorce from Kanye in February, citing irreconcilable differences after a traumatic year where the rapper apparently struggled with mental health issues

Kim filed for divorce from Kanye in February, citing irreconcilable differences after a traumatic year in which the rapper apparently struggled with mental health issues.

The A-list couple started dating in 2012 and got married in 2014 in Florence. They share four children together, North, her five-year-old son Saint, her daughter Chicago. three, and Psalm, two.

Kanye has since started a blossoming relationship with Russian model Irina Shayk, 35, while sources said Kim was reluctant to start dating again.

Kim launched her eponymous cosmetics line in June 2017 and in November of that year, the star launched KKW Fragrance.

Fan favorite: since its inception, KKW Beauty has introduced collections that revolutionize the direct-to-consumer model by repeatedly selling several launches

Fan favorite: since its inception, KKW Beauty has introduced collections that revolutionize the direct-to-consumer model by repeatedly selling several launches

Lucrative!  In January, beauty company Coty Inc acquired a 20% stake in Kardashian's beauty business for $ 200 million.

Lucrative! In January, beauty company Coty Inc acquired a 20% stake in Kardashian’s beauty business for $ 200 million.

Since its creation, KKW Beauty has introduced collections that revolutionize the direct-to-consumer model by repeatedly selling several launches.

In October 2019, KKW Beauty entered Ulta Beauty as an exclusive retailer in the United States.

In January, beauty company Coty Inc acquired a 20% stake in Kardashian’s beauty business for $ 200 million.

At the time, the partnership was expected to include the development of a KKW Beauty skincare line which is expected to launch in fiscal year 2022.

The multi-million dollar deal pushed Kim’s net worth to $ 1 billion (ex Kanye is said to be worth $ 1.8 billion).

Money Generator: The success of Kim's product lines helped push her net worth to billionaire status this year

Money Generator: The success of Kim’s product lines helped push her net worth to billionaire status this year



Source link