Kylie Cosmetics is a billion dollar company these days. But when Kylie Jenner came up with the idea at 16, he wasn’t sure her beauty line would be a success.
In a new YouTube video posted on Friday, the 23-year-old mermaid explained how she came up with her plan, introduced it to her mother at an appropriate ‘reunion’, was asked to use her own savings from Keeping Up With The Kardashians, worked with a CCO on the Lip Kit, and told her mom she would be doing direct marketing for her “generation” herself.
The result: tears when her first batch of kits ran out within minutes.
The secret to its success: Kylie Cosmetics is now a billion dollar company. But when Kylie Jenner came up with the idea at 16, he wasn’t sure her beauty line would hit the nail on the head.
Before her lips got bigger: at 16, she told her mom she wanted to start a Lip Kit; seen here in J November 2013 in Hollywood
The ‘origin story’ clip was made just as the star is relaunching her lip kits with vegan ingredients.
The mermaid, 23, wore an oversized beige jacket with her long black hair down for the conversation held in her office in Hidden Hills, California.
Her daughter Stormi was running around and doing a dance, then pulled out pink candy from a bowl before mom said, “Get out of here” with a laugh and a smile. Kylie said her daughter was “so playful” and seemed to be admiring the little one.
Then she started to explain to her fans how Kylie Cosmetics was born.
The big speech: In a new YouTube video released on Friday, the 23-year-old mermaid explained how she came up with her plan
All Me: The star pitched the idea to her mom at an appropriate ‘reunion’, worked with a CCO on the lip kit, and told her mom that she would be doing direct marketing for the lip kit herself. his “generation”
New: Lip Kits are reworked to have vegan ingredients and a new look; here is a picture of his new products
“I was 17 when I started Kylie Cosmetics,” she began. “It’s weird that this is my life now, come to think of it, makeup is just part of my DNA.”
Kendall was riding a horse while she practiced her makeup at home.
“When I was younger I had an insecurity with my lips,” she said. She became obsessed with makeup and how to make her lips bigger. She also said that was when she started to “highlight” her lips.
“I have temporary lip fillers and it was insecure for me and that’s what I wanted to do,” she said.
It’s supposed to be, “I was 17 when I started Kylie Cosmetics,” she began. “It’s weird that this is my life now, come to think of it, makeup is just part of my DNA”
Spotted: “When I was younger I had insecurity with my lips,” she said. She became obsessed with makeup and how to make her lips bigger. She also said that was when she started to “highlight” her lips.
Mum Kris steps in as she wears a white suit with diamond jewelry.
She said the insecurity on her lips at 10 when Keeping Up With the Kardashians started was difficult for her youngest daughter and that she was “harassed for it”.
“By being on the Internet, people are going to identify everything about you and make you achieve things that you would never have achieved in a million years,” Kylie said.
She then said, “Makeup has always been a great way to express myself. I just knew in my soul that this was what I was supposed to do.
She was separated at age 10: “Being on the internet, people are going to locate everything about you and make you achieve things that you would never achieve in a million years,” Kylie said.
New products are coming soon: her revamped makeup will go on sale on July 15
Kris: ‘She found something that made her feel beautiful.’
Kylie added that makeup gave her a “confidence boost.”
When fans started asking questions about her makeup, she realized that a line of cosmetics could be in her future.
Kylie went on to say that her mother Kris had helped her start the business because she was just a teenager. And mom said to use her own savings to run the business; Kylie saved her money thanks to Keeping Up With the Kardashians. Kris said using her own money would be her “motivation”.
Her mini self was there: her daughter Stormi was running around and doing a dance
Cutie: She was wearing a t-shirt when she sat on her mother’s lap at the start of the interview
Sweet tooth: she then took out some pink candy from a bowl before mom said, “Get out of here” with a laugh and a smile
Tee hee: Kylie said her daughter was “so playful” and seemed to be admiring the little one
Kylie added that she had never found a matching lip liner and lipstick and wanted to sell them together in one box to make it easier for consumers.
She met Megan Mildrew, her now CCO, who said her idea for a lip kit was “awesome”. And she was impressed that Kylie found a hole in the market.
Kris then said to pick three colors that she likes because it will either be a hit or she will have to keep them in her garage.
Next, Kris said that Kylie didn’t want to do a marketing campaign like Kim Kardashian did for her first fragrances, but rather wanted to go on social media. She said she wanted to do it “her way”, responding to her “generation”.
Proud mom: Kris: “She found something that made her feel beautiful”
It made Kris “nervous” because she was used to more traditional marketing and Kylie said she knew what she was doing – she wanted to communicate directly with her fans.
“I planned a launch event to sell all of these lip kids that I have,” she said. “At the time, I thought there were so many lip kits.” This was 15,000 units in total.
Kylie is seen crying at the news that her kits have been a smash hit and Kris hugs her.
A new fashion statement: she wore an oversized blazer with a side sash and pockets
When she went to the website to check on sales it wasn’t loading and she thought the site had gone down, but all of the 15,000 kits were actually sold out within minutes.
The success of the kits “shocked” Kylie.
Then she talked about the name change: the company was started as Lip Kit By Kylie and she changed it to Kylie Cosmetics.
Her CCO said she had never seen anything like it before. “We were on to something,” Kris added.
Her new reworked vegan Kylie Cosmetics lip kits go on sale July 15, 2021.
New face: Jenner in new pic wearing pink-rimmed glasses for her reworked Lip Kit line