The team no longer simply wants to be the benchmark daily for sport, both online and with the paper daily or The L’Equipe channel. As of Wednesday, the group is launching its digital platform to offer more free original content as well as more live sport via its “live” tab. “The team Laurent Prud’homme, the new managing director of the sports media group, who succeeded Jean-Louis Pelé at the beginning of March is not just a newspaper for sports fans. It is now a platform, a place where we make sport accessible to everyone. The more you understand the sport, the more you love it. We are there to convey emotions. “

Concretely, the platform will be made up of 35 sports, including 25 Olympic sports, with swimming, athletics, motor sports, football, basketball and even freestyle skiing. For certain athletics meetings or for the French swimming championship, the finals will be broadcast on the L’Equipe channel when all the qualifications will be available on the digital platform. The group announces at the launch a total of 2,500 hours of direct, including 1,800 exclusive to the platform, also available in replay, with 287 events and 23 European or world championships.

Redesign of the pricing offer

The team intends to develop the digital audience, currently

daily paper or The L’Equipe channel. As of Wednesday, the group is launching its digital platform to offer more free original content as well as more live sport via its “live” tab. “The team Laurent Prud’homme, the new managing director of the sports media group, who succeeded Jean-Louis Pelé at the beginning of March is not just a newspaper for sports fans. It is now a platform, a place where we make sport accessible to everyone. The more you understand the sport, the more you love it. We are there to convey emotions. ”

Concretely, the platform will be made up of 35 sports, including 25 Olympic sports, with swimming, athletics, motor sports, football, basketball and even freestyle skiing. For certain athletics meetings or for the French swimming championship, the finals will be broadcast on the L’Equipe channel when all the qualifications will be available on the digital platform. The group announces at the launch a total of 2,500 hours of direct, including 1,800 exclusive to the platform, also available in replay, with 287 events and 23 European or world championships.

Redesign of the pricing offer

The team intends to develop the digital audience, currently 60 million videos viewed each month according to the group. The group intends to strengthen its Explore service in order to carry out more surveys and to deal with sport “in its social, societal, technological and even ecological dimension”, according to Laurent Prud’homme.

This platform is an opportunity for the sports daily to overhaul its pricing policy. Copying the codes of platforms like Netflix, the Discovery offer includes an account at 9.99 euros per month without obligation for access to all Explore content and articles. The Essential offer includes 2 accounts, plus the newspaper in digital version for 11.99 euros. Finally, the Complete offer offers access to 3 accounts plus France Football and Vélo Magazine in digital version for 15.99 euros per month.

If no audience target is given for the digital platform, the project must allow The team reach 450,000 digital subscriptions by 2025 (compared to 308,000 currently). The idea behind this platform is to attract sports federations that could not find broadcasters able to answer their problems, while drawing inspiration from what MyCanal has done for Canal + by offering Internet content but also from competitors like Disney + for example.

Reorganization of the sports rights market

“The diffusion of sport is being recomposed, notes Virgile Caillet, general delegate of Union Sport & Cycles. The initiative of The team is interesting in a cartography at several speeds: planetary events like the Olympic Games and the World Cup, sagas on thematic channels like Ligue 1 or the Top 14. And the rest that does not find its place today. “Biathlon, athletics, basketball or swimming in particular can hope for better visibility on this free platform rather than on a specialized paid one.

This ambitious plan is taking place in a particularly tense social context. A plan to safeguard employment (PSE) providing for the abolition of around fifty jobs triggered the longest strike in the daily’s history in January, founded in 1946. “There is not a real enthusiasm for it. employees, deplores Francis Magois, SNJ delegate. In addition to the awkwardness of timing, it is today that the volunteering period begins to be a candidate for the PSE, it is unclear how to carry out this project. know who is going to take care of all the content. “

The general manager of The team concedes “that we must do better with less. Maybe not cover all sports competitions but better treat sport in all its dimensions with editorial choices.”

Read alsoL’Equipe newspaper adjusts its workforce to boost TV and digital



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