In line with the goals of the Paris Agreement, the streaming platform Netflix announced last week its ambition to achieve the net zero carbon goal by the end of 2022.
To meet this ambition, Netflix first committed to reducing its direct and indirect greenhouse gas emissions – linked in particular to the impact of the physical production of content and the company’s activities – by 45%. by 2030.
In addition, the platform announced that it would invest in projects that retain CO2, such as the preservation of endangered natural areas such as tropical forests.
Also, by 2022, the remaining emissions should be offset ” by investing in the regeneration of essential natural ecosystems ”. ” These projects, such as the restoration of meadows, mangroves and healthy soils, will make it possible in particular to sequester CO2 ”, can we read in the press release.
” We are convinced that we will not achieve our climate objectives without protecting and regenerating natural ecosystems ”, wrote Emma Stewart, director of sustainability at Netflix, adding that the preservation of the environment is an issue that the streaming platform takes very seriously, and that can be found in the content it offers.
” In 2020, 160 million households around the world chose to watch at least one Netflix movie or program that helped them better understand climate issues ”, she notes.
The environmental impact of streaming platforms
” If we want to be serious with the energy transition objectives, it is essential to take into account the impact of digital technology, which is growing exponentially. This analysis shows that it is possible », Declared the general manager of The Shift Project, Matthieu Auzanneau.
In a report from July 2019, the think tank – who ” works in favor of an economy free from carbon constraints ” – estimated that watching videos online accounted for 1% of global greenhouse gas emissions. By way of comparison, the aviation share is estimated at 1.5%.
Last month, Netflix revealed, using a tool called DIMPACT and developed by researchers at the University of Bristol, that an hour of streaming on its platform in 2020 generates less than 100 grams of CO2e – the equivalent to a 400m journey by car.
The race for who will have the smallest carbon footprint among the digital giants seems to be on: in January 2020, Microsoft pledged to have a negative carbon footprint by 2030 and ” eliminate from the environment all the carbon that the company has emitted (…) since its founding ” by 2050 while, more recently, Google has announced that it wants to “ to be the first large company to operate without carbon ” by 2030.