After the series … soon Netflix video games? The American streaming giant is indeed seeking to hire a senior executive in charge of video games in order to diversify its activities and invest in a particularly lucrative sector, according to an article published Friday, May 21 by The Information. The Californian group has already held talks with several industry veterans for the launch of a new service, indicates the specialized press site, which quotes sources familiar with the matter.
The subscription could be similar to the Apple Arcade service, which gives unlimited access to a selection of video games. As with its films and series, Netflix would also like not to broadcast any advertising, reports The Information. The project seems for the moment to be only at an embryonic stage, the platform having for example not decided if it intends to develop its own games or to host the creations of third-party publishers.
Do more with interactive entertainment
Netflix’s ambitions in video games, however, indicate a desire to venture beyond its core business and participate in a market that represents more than $ 300 billion in revenue worldwide, according to a study published at the end of the day. April by consulting firm Accenture. “We are continually expanding our offering, from series to documentaries, films, original creations in local languages and reality TV,” said a spokesperson for Netflix.
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“Our members can also benefit from a more direct connection to the stories they love through interactive programs like Bandersnatch and You vs. Wild or games based on Stranger Things, La Casa de Papel and To All the Boys,” he added. “We are excited to do more with interactive entertainment.”
Netflix boss Reed Hastings has repeatedly stated that his company’s main competitors are not only other big names in streaming, like HBO, Hulu or Disney +, but also various entertainment platforms accessible from home or on his mobile. “We compete extremely broadly,” Reed Hastings, for example, explained to analysts last October during the presentation of Netflix’s quarterly results. “We are competing for attention against TikTok and Youtube as well as against HBO and Fortnite”, the famous game published by Epic Games.