Netflix launched Thursday, June 10 a first online store to sell derivative products related to the series of the very popular streaming platform. Its virtual shelves include, to begin with, T-shirts and sweatshirts stamped Yasuke and Eden, two animated series. It will also soon offer clothing and decorative objects inspired by the gentleman burglar Lupine, designed in collaboration with the Louvre, according to a press release from the Californian group.
Five months after becoming one of the big hits of 2021, “Lupine” returns to the screens on Friday, much to the relief of fans worried about their hero’s fate. “Netflix.shop will be offering exclusive, carefully selected limited edition products on a regular basis,” said Vice President Josh Simon. The sales site will be extended to countries other than the United States in the coming months, he said.
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The Bridgertons and the Lupines have not saved the day for Netflix, which saw its paid subscriber base growth slow in the first quarter, a sign that the auspicious period for the pandemic may be coming to an end for some platforms digital. Netflix ended the first quarter of 2021 with nearly 208 million paying subscribers worldwide (+ 14%), or 2 million less than what the video streaming giant had promised investors.
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