As Universal’s pay-TV partnership with HBO expires at the end of the year, Studio Peacock’s streaming service will officially take its place starting in 2022.
All Universal Filmed Entertainment Group theatrical releases starting next year will air on Peacock during the Each Frame’s Pay Partner TV window, 120 days after a title is released in theaters. Each film will be available on Peacock for an exclusive first window of four months, followed by the final four months during a traditional 18-month one-time payment period. During these interim ten months, the studio’s film product will be licensed to other partners. Before the pandemic, theatrical releases typically aired on pay-per-view cable channels some 200 days after their theatrical release. Under the new Peacock deal, there is a significant window tightening. I’m told that all UFEG movies will go through a typical PVOD and home entertainment sales and rental window before they get to Peacock.
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I’ve been told that its segmentation has never been done before in the traditional single payment window. By presenting content on multiple platforms in the first 18 months, Uni is updating its titles in the streaming arena so that no title or platform is oversaturated. Universal is also currently developing original films exclusively for Peacock, which will also debut next year. Last weekend, for the first time since the launch of Peacock, Uni made DWAs The Boss Baby: family business available on its paid subscriber levels. Considering the service’s youth, that didn’t seem to hurt the sequel’s box office performance, which reached nearly $ 20 million over four days.
The new Peacock-Uni deal covers all theatrical releases of Universal, Focus Features, Illumination and DreamWorks Animation. Note, the studio’s recent half-billion-dollar hit F9 will go to HBO in its first pay TV window along with subsequent titles this year namely M. Night Shyamalan Old and Blumhouse Halloween kills. Universal slate 2022 includes Jurassic World: Dominion; Jordan Peele’s new genre pic, DWA The villains and The puss in boots: the last wish as well as that of Illuminaton Minions: The Rise of Gru.
“Since launching Peacock just over a year ago, we’ve seen an incredible number of movie viewers and continue to expand our catalog with a lineup of movies for every fan and every occasion,” said Matt Strauss, President , Direct-to-Consumer and International, NBCUniversal in a statement. “Universal Filmed Entertainment Group has been a fantastic partner and we’re excited to not only bring their incredible roster of blockbuster movies and beloved franchises to Peacock in the first payment window, but also to provide a constant stream of new ones. original films exclusively for Peacock clients throughout the year.
“This new dynamic Pay-One agreement demonstrates UFEG’s continued commitment to building a cinematographic ecosystem that allows filmmakers and artists to reach the widest possible audience, celebrate and strengthen the theatrical experience and, above all, allows fans to experience the movies they love on their own terms, “said Peter Levinsohn, vice president and director of distribution, UFEG.” We are delighted to become Peacock’s first Pay-One partner, while the platform continues to manage and build a vast library of movies that will thrill its rapidly growing subscriber base. ”