Shonda Rhimes sticks to Netflix.
the Bridgerton the designer has extended her partnership with the streamer.
The deal, which extends the multi-million dollar deal she signed in 2017, covers Rhimes, her production company Shondaland and production partner Betsy Beers.
In addition to TV, it will cover feature films as well as potential games and VR content. The deal also includes a brand and merchandise deal for Shondaland, which will add live events and experiences.
Rhimes is launching into feature films is not a huge surprise; she started her career as a screenwriter, writing crossroads and Princess Diaries 2: Royal engagement and she also expressed her interest in making feature films.
‘Bridgerton’ gets young Queen Charlotte spin-off from Shonda Rhimes, sets Jess Brownell as showrunner for seasons 3 and 4
The switch to gaming is more surprising, but Shondaland has expanded into new areas, particularly its switch to audio and podcasting, and Netflix executives have recently teased more movement in the gaming space.
In terms of live events, the two companies have already started with an experiential Bridgerton event in the UK in partnership with Secret Cinema in November.
The streamer also invests in and provides the financial and technical infrastructure to strengthen diversity programs to increase industry workplace representation for under-represented groups both nationally and in the UK. United.
It comes like Bridgerton the second season is currently in production and the regency drama has already been renewed for seasons three and four. Deadline recently revealed that a limited series based on Queen Charlotte’s origins has also been ordered.
Shondaland slate also includes Invent Anna, which will star Julia Garner, Anna Chlumsky, Katie Lowes, Laverne Cox and Alexis Floyd and will be released in 2022.
The company documentary Dancing Dreams: Hot Chocolate Nutcracker Choreographer and columnist Debbie Allen launched the service in November 2020.
Grey’s Anatomy and Scandal Creator Rhimes left her longtime home of ABC Studios in 2017 and there has been a lot of talk in recent months as to whether the writer and producer would remain at the streamer after his original four-year contract or if more might tempt her elsewhere.
“When Ted and I decided to break the traditional network television business model and move Shondaland to Netflix, we were both taking a leap into the unknown. Today, Shondaland at Netflix is flourishing creatively, profitable as an asset and engages audiences around the world with stories that fearlessly challenge viewers and entertain them both. Ted, Bela and the entire team at Netflix have been tremendous partners every step of the way, supporting my creative vision and showing an ongoing dedication to the innovation that has made Netflix such a powerhouse. The Shondaland team and I are excited and delighted to expand our relationship with our content partners at Netflix, ”he said. she declared.