The first weekend since March 2020 where three films grossed over $ 10 million, “The Boss Baby” and “A Quiet Place Part II” are strong.
Just as “F9” couldn’t get there soon enough, so does “Black Widow” next weekend. Universal leads by default with its all-time release of three wide titles over two weeks, but the total box office has declined from last weekend. As expected, “F9” led in its second frame, followed by “The Boss Baby: Family Business” and “The Forever Purge”. Three top 10 films grossed more than $ 10 million, a first since March of last year.
Even with new titles, we are seeing some big trays. The three-day weekend for all titles is expected to total $ 72 million, up from $ 98 million last weekend. The same weekend in 2019 grossed $ 184 million. Another point of comparison: The last time July 4 fell on a Sunday was in 2010. That weekend’s total, adjusted for higher ticket prices, was $ 220 million.
Over the past four weeks, overall gross revenue is 43% compared to the same period in 2019. Last weekend the comparison was 49%. Next week will make things better, but theaters need to go back to 80% or better to show the recovery.
This week’s top eight movies are all franchise-related; seven are direct suites. “F9” fell 66% on its second weekend; prior to entry, 2017’s “Fate of the Furious” fell 61% over the same period. The first “Boss Baby”, also in 2017, opened for $ 50 million; this one is around a third, but being available to Peacock subscribers it has exceeded expectations. This is a nascent streaming service, although it is hoped that the heavy programming of the Olympics will change that. The fifth installment of “Purge” is the lowest, but the drop is less than 30%, which is normal for an aging streak.
In addition to the holiday activities and the streaming competition, theaters also faced the home service premieres of “The Tomorrow Man” with Chris Pratt (Amazon), “No Sudden Move” by Steven Soderbergh (HBO Max), ” Fear City Part One 1994 “and” America the Movie “(Netflix), plus” Baby “by Peacock as well as” Summer of Soul “by Searchlight (Hulu). This alternative will also exist (at $ 29.99 on Disney +) for “Black Widow” next week.
One bright spot: It was the first weekend since March 2020 that all of the Top Ten movies grossed over $ 1 million. The highest take was “A Quiet Place Part II” (Paramount), now in its sixth week and now at $ 144 million. He earned $ 4.2 million this weekend, more than double the first entry in the same period. This reflects the tremendous response to the sequel as well as an increase in audience feedback since the film opened.
Courtesy of Anna Kooris / A24 Films
The weekend saw the full-scale release of two Sundance premieres that opened a bit wide. “Zola” (A24), which debuted as the title of the US drama competition in 2020, performed in 1,468 theaters and opened Wednesday for a five-day total of over $ 2 million.
Questlove (Searchlight) ‘s’ Summer of Soul’, among the top rated films of the year and winner of the Jury and Audience Awards among US Documentaries at Sundance 2021, ranked No.11 as it s ‘extended after two theater platform dates (plus a nightly previews) with $ 650,000 (that includes all big expenses). Searchlight reports that he earned an A + Cinemascore, the first since “Just Mercy” over two years ago. It was # 1 in almost all of its specialty locations and the best raw weekend these theaters have seen in over a year.
The performances of both films reflect the challenge facing the specialist sector in attracting mature audiences, especially with alternatives at home. Right now, their choice is to go big or go home; as to whether this is the new normal, that remains to be seen.
The top ten
1. F9 (Universal) Week 2; Last weekend # 1
$ 24,000,000 (-66%) in 4,203 theaters (+24); ATP: $ 5,710; Cumulative: $ 117,104,000
2. The Boss Baby: family business (Universal) NEW – Cinemascore: A; Metacritic: 39; Is. budget: $ 82 million; also available on Peacock TV
$ 17,300,000 in 3,644 theaters; ATP: $ 4,764; Cumulative: $ 17,300,000
3. The purge forever (Universal) NEW – Cinemascore: B-; Metacritic: 54; Is. budget: $ 18 million
$ 12,700,000 in 3,051 theaters; ATP: $ 4,179; Cumulative: $ 12,700,000
4. A Quiet Place, Part II (Priority) Week 6; Last weekend # 2
$ 4,225,000 (-32%) in 2,826 theaters (-298); ATP: $ 1,495; Cumulative: $ 144,437,000
5. The bodyguard of the hitman’s wife (Lionsgate) Week 3; Last weekend # 3
$ 3,000,000 (-38%) in 2,582 theaters (-779); ATP: $ 1,162; Cumulative: $ 31,878,000
6. Cruel (Disney) Week 6; Last weekend # 5; also available on Premium on Demand
$ 2,556,000 (-33%) in 2,380 theaters (-440); ATP: $ 1,074; Cumulative: $ 76,595,000
7. Peter Rabbit 2: The Fugue (Sony) Week 4; Last weekend # 4
$ 2,250,000 (-53%) in 2,954 theaters (-377); ATP: $ 762; Cumulative: $ 34,416,000
8. The Conjuring: The Devil Made Me Do It (Warner Bros.) Week 5; Last weekend # 6; also available (until Sunday) on HBO Max
$ 1,290,000 (-57%) in 1,716 theaters (-952); ATP: $ 752; Cumulative: $ 62,226,000
9. In the heights (Warner Bros.) Week 4; Last weekend # 7; also available on HBO Max
$ 1,275,000 (-43%) in 1,405 theaters (-998); ATP: $ 907; Cumulative: $ 26,887,000
10. Zola (A24) NEW – Cinemascore: 75; Is. budget: $ 5 million
$ 1,230,000 in 1,468 theaters; ATP: $ 838; Cumulative: $ 2,028,000
Additional specialized / limited / independent versions
Summer of the soul (Searchlight) Week 2; also available on Hulu
$ 650,000 in 752 theaters (+750); ATP: $ 838; Cumulative: $ 650,000
i carry you with me (Sony Pictures Classics) Week 3
$ 23,117 in 24 theaters (+20); Cumulative: $ 46,667
Werewolves inside (IFC) Week 3; also available on VOD
$ 115,250 in 209 theaters (-61); Cumulative: $ 473,067
The Sparks Brothers (Concentration) Week 3
$ 24,000 in 130 theaters (-404); Cumulative: $ 614,920
12 powerful orphans (Sony Pictures Classics) Week 4
$ 255,561 in 338 theaters (-682); Cumulative: $ 2,841,000
Queen bee (Gravitas Ventures) Week 4; also in Premium VOD
$ 82,670 in 170 theaters; Cumulative: $ 1,523,000